Food communication, explained.
Notes on ads, social and press for restaurants, written from real client work.
Email marketing for restaurants: the newsletter that brings bookings (not spam)
One email a month to the people who've already been in, with a dish, a date and a book button: when it makes sense, how to collect emails without being a nuisance, what to send, what it costs, what to measure and when WhatsApp is better.
6 Nov 2026Social mediaContent marketing for restaurants: what to say once you’ve shown the whole menu
What to say once you've shown the whole menu: a restaurant's four content sources, how a month of posts comes out of one morning's filming, where to reuse each piece and what to measure instead of reach.
6 Nov 2026StrategyRestaurant marketing strategies that fill tables (not likes)
Five restaurant marketing strategies that fill services and don't count likes: quiet days first, Google listing up to date, content filmed during service, direct bookings and measuring diners. With a real case: +31% weekday bookings.
5 Nov 2026Social mediaInstagram for restaurants: what to post (and what not to) in 2026
What someone looking for somewhere to eat expects to see, the six formats that work for a restaurant, a weekly calendar you can actually keep, what not to post and how to link your profile to your Google listing and the booking.
5 Nov 2026StrategyWhat food marketing is (and what it isn’t): a no-nonsense explanation
Food marketing is everything that makes someone choose a dish, a product or a place before trying it. What it covers, how it differs from restaurant marketing, three real cases and when to pay for it.
5 Nov 2026seo-localRestaurant websites: what yours needs so people book
A restaurant website has one job: letting someone book from their phone in two taps. Five screens, a text menu, a booking engine, light photos and the same details as your Google listing. Everything else is clutter.
5 Nov 2026AdsRestaurant adverts: 12 examples that work (and why)
Twelve restaurant adverts that fill tables, on Google, Instagram and the pavement, with the copy written out, why each one works and what Google won't let you say. Figures from 40 restaurants.
5 Nov 2026StrategyDigital marketing for restaurants: which channel goes first and what each one asks of you
The five channels of a restaurant's digital marketing in the order they should be switched on, what each asks of you in time and money, what your team can do and how to tell at 90 days whether it works.
5 Nov 2026StrategyRestaurant marketing: the complete guide (2026)
What fills tables and what only gets likes: Google Maps, ads, Instagram, the website and word of mouth, with figures from 40 restaurants and a list of what you can do for free in month one.
14 Oct 2026seo-localSEO for restaurants: how to show up on Google Maps when someone’s looking for somewhere to eat
SEO for restaurants is decided almost entirely in your Google Business Profile. How Google chooses which restaurants it shows on the map and what you need to keep up to date, point by point.
14 Oct 2026seo-localHow to respond to a restaurant’s Google reviews (the bad ones too)
How to respond to a restaurant's Google reviews: the good, the bad and the unfair. What to say, what never to say and when to ask Google to remove one.
8 Oct 2026video-y-fotoFood festival photography and video: the Terra i Gust 2026 case
How a food festival gets covered in photography, video and social media. The case of Terra i Gust 2026, three days in Barcelona's Parc de la Ciutadella.
14 Aug 2026AdsRestaurant advertising: why Tuesdays can fill up just like Saturdays
Weekends fill up on their own, and ad budget tends to drift there because that's where it comes cheapest. How to move the budget to the days that are hard to fill, with figures from 40 restaurants.
28 Jul 2026PressFood press, critics and influencers: what’s worth chasing and what isn’t
Not every mention is worth the same. How to decide which media, critics and food influencers deserve your time, and how to tell whether they've brought in tables.
9 Jul 2026Social mediaSocial media for restaurants: why your reels shouldn’t look like adverts
The content that works on social media looks like it was filmed by someone at the restaurant, not by an agency. What to film, how to film it and what to measure on a restaurant's social media.
22 Jun 2026StrategyRestaurant marketing plan: start with the service calendar
A restaurant marketing plan doesn't start with the logo or with Instagram: it starts with knowing which days and which services still need filling. How to do it in five steps.
3 Jun 2026AdsGoogle Ads for restaurants: what it costs and how to read the report without being an Ads expert
How much a restaurant really spends on Google Ads, what each person asking for directions costs and the three numbers in the report that matter. With figures from 40 accounts.
17 May 2026StrategyHow to choose a restaurant marketing agency (and why we work on six-month contracts)
What to ask before hiring a marketing agency for your restaurant, what it should show you every month, and why we work on six-month contracts with an exit at month three.