We only work with hospitality. Few clients at a time, a six-month contract with an exit at month three, and a monthly report with no jargon.
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BL Gastro is a marketing and communication agency for restaurants, based in Barcelona. We only work with hospitality: restaurants, hospitality groups and product brands. We run Google and Meta advertising, social media, photo and video, press, influencer marketing, design, web and AI tools.
We take on few clients at a time. That way we can follow each venue's service calendar and fix what isn't working the same week.
Restaurant marketing is everything that makes someone choose your restaurant before they have tasted anything: what they find when they search for you on Google, what they see on your social media, the photos of your menu and what they have been told. We explain it channel by channel, with figures and what each one costs, in our guide to restaurant marketing.
At BL Gastro we work on it piece by piece and with numbers. We decide with you which days and which services need filling, put the budget where guests are missing and tell you every month what each guest who walked in has cost.
Google and Meta. We split the budget across the days you want to fill and tell you what each diner who walks in costs.
Calendar, publishing and community, with content shot at the venue rather than bought from stock libraries.
Food, dining room and team, shot during real service. Material for months: social, ads, web and press.
Relationships with journalists and food media, press kits, and support for openings, menu changes and anniversaries.
Profile selection by proximity and fit, rate and usage-rights negotiation, and measuring the tables each one brings in.
Identity, menus, packaging and dining-room signage, built to hold up to daily use.
Fast websites, with the menu always current and bookings built in.
In-house tools and workflows to produce faster, always with a person reviewing before it goes out.
No commitment. You tell us about the venue and the goal, and we suggest where to start and what budget fits.
You don't have to take everything. You can start with Google Ads or local SEO and add the rest when it makes sense.
We work with your service calendar and your numbers. What isn't working gets fixed the same week.
Results with no technical jargon, set against your service calendar. At month three, if it isn't working, you can leave.
That's the starting point for Google Ads or local SEO. Other services are combined according to what each venue needs, and we settle the exact budget on the first call, with no commitment.
Separate from our management fee; we set it with you according to the venue and the goal.
Six months, with an optional exit at month three if it isn't working.
Within 24-48 business hours, by WhatsApp, email or phone.
Always-on campaign and content shot during real service, with no outside production or actors. Between €0.50 and €1.75 per diner who walks in, no spikes or drop-offs, reviewing the bid week by week instead of leaving it fixed.
We moved the weekend budget to Monday and Tuesday, matching the group's service calendar against its quietest hours. Same total spend, 31% more midweek bookings over one quarter, without touching Saturday and Sunday spend.
Press kit, professional photo session and direct media relations in the three weeks before opening. 18 mentions in food press, without hiring an outside press agency.
Hospitality is the specialty. We work with your service calendar and your numbers, and tell you what isn't worth doing. Few clients at a time so we can fix what isn't working the same week.
At BL Gastro, from €295 + VAT per month for Google Ads or local SEO. Other services (social media, photo and video, press, influencer marketing, design, web and AI) are combined according to what each venue needs. We settle the exact budget on the first call, with no commitment.
No. Ad spend is separate from our management fee, and we set it with you according to the venue and the goal.
The contract runs for six months, with an optional exit at month three if it isn't working.
No. You can start with a single service, such as Google Ads or local SEO, and add the rest when it makes sense.
Both. A single restaurant can start with one service; hospitality groups and product brands usually combine several.
Yes. We work from Barcelona and Catalonia, and also in Madrid, Valencia, Málaga and the rest of Spain.
We do. Everything is shot during real service, with no outside production company.
We only work with hospitality and with few clients at a time. We know each venue's service calendar and work with your numbers.
Barcelona
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