Neighbourhood restaurant · Ads & social
Six months holding cost per diner
Always-on campaign and content shot during real service. Between €0.50 and €1.75 per diner who walks in, no spikes, no drop-offs.
Social media for restaurants: content that fills tables, not just followers
Social media management for restaurants means planning, shooting and posting content on Instagram and TikTok built to fill tables, not just grow followers. At BL Gastro we only work with hospitality: we shoot during real service, schedule posts around your menu and season, reply to comments and messages, and track which content actually drives bookings. It includes a monthly content calendar, on-site filming, community management and a jargon-free report that cross-references reach and engagement with what's actually coming through the door.
On-site content · Community management · Monthly reports · Free exit at month three
Call us
Leave us your details and we'll call you to talk about your restaurant.
What it is
And who for
Social media management that only works with hospitality
BL Gastro's social media management is a monthly service for restaurants, hospitality groups and product brands: a content calendar, on-site filming during service, posting on Instagram and TikTok, replying to comments and messages, and a report that sets reach and engagement against bookings. If you want to see the map of every channel before choosing one, it is in our guide to restaurant marketing. What to post each week and what not to, with the six formats that work, is in Instagram for restaurants.
We take on few clients at a time. That way we can film at your venue every month and change the calendar the same week if a piece isn't working.
Who for
- Restaurants that post in bursts and want a steady cadence without relying on the front-of-house team.
- Venues with slow days or shifts that need content to bring in tables, not just followers.
- Hospitality groups and product brands that combine social media with ads, photo and video.
- Barcelona and Catalonia; for other cities we'll look at it on the first call.
What's included
Social Media Management
What's included in social media management for restaurants
01
Content calendar
Monthly posting plan for Instagram and TikTok, synced with your menu, events and season.
02
On-site filming
Video and photo shot at your venue during real service, no stock libraries, no staged studio shoots.
03
Community management
Replies to comments and direct messages, keeping your restaurant's tone in every interaction.
04
Reels and short formats
Content built for today's real reach: reels, TikToks and stories, not just static feed photos.
05
Monthly report
Reach, engagement and which pieces are driving bookings, cross-referenced with your service calendar.
06
No forced commitment
Six-month contract with a free exit at month three, like every other BL Gastro service.
How we work
From the first call to the report
A six-month contract with an exit at month three, not per project
01
First call
No commitment. You tell us about the venue, which days and shifts are hard to fill and where your customers are, and we propose a calendar and a budget.
02
Calendar and filming
Each month we agree the calendar around your menu, events and season, and film at the venue during real service without interrupting the work.
03
Posting and community
We post at a steady cadence on Instagram and TikTok, and reply to comments and messages in your tone.
04
Monthly report
Reach, engagement and which pieces brought bookings, set against your service calendar. At month three, if it isn't working, you can leave.
Pricing and terms
Monthly management
Budget settled on the first call
Social media management is combined with other services according to what each venue needs: social media alone, or social media with ads, photo and video. We settle the exact budget on the first call, with no commitment.
What the fee covers
Calendar, monthly on-site filming, editing, posting and community management.
Contract
Six months, with an optional exit at month three if it isn't working.
Reply
Within 24-48 business hours, by WhatsApp, email or phone.
Case studies
Real results from social media management
Why us
We're not an agency that also happens to do restaurants.
Hospitality is the specialty. We work with your service calendar and your numbers, and tell you what isn't worth doing. Few clients at a time so we can fix what isn't working the same week.
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Services
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Industry
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Middlemen
Frequently asked questions
Social media for restaurants
How is this different from running the restaurant's social media myself?
You gain time and consistency: we handle planning, filming, editing, posting and replying every month, with a sense of what actually works in hospitality. It doesn't replace your voice — we keep it, just without depending on someone on your team finding the time between services.
How often do you post?
At a steady pace all month long — no bursts, no silence — scheduled around your service volume, events and season. We agree on it together before starting, and it's reflected in the monthly calendar.
Do I need to be there on filming day?
No. We coordinate the visit with your floor or kitchen team and film during real service, without interrupting day-to-day work.
Do you work with Instagram, TikTok, or both?
It depends on your venue's profile and where your customers actually are. We assess it together at the start and adjust focus if the monthly report shows a shift makes sense.
How much does social media management cost for a restaurant?
It depends on the posting cadence and whether it's combined with ads, photo and video. At BL Gastro the starting point for monthly management is €295 + VAT per month for Google Ads or local SEO; we settle the social media budget on the first call, with no commitment.
How do you know which content brings in tables?
We set each piece's reach and engagement against your service calendar and the bookings and messages that come in through Instagram and TikTok. It's in the monthly report, with no jargon.
Want to talk about your restaurant? Get in touch.
Barcelona
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