Neighbourhood restaurant · Ads & social
Six months holding cost per diner
Always-on campaign and content shot during real service. Between €0.50 and €1.75 per diner who walks in, no spikes, no drop-offs.
Google Ads for restaurants: campaigns that fill tables, not just clicks
Google Ads management for restaurants means building, bidding and optimising Search and Performance Max campaigns built for hospitality: capturing searches from people who already want to book a table, order food or find a restaurant nearby, and turning that click into a real diner, not just a website visit. It includes targeting by area or delivery radius, call and location extensions, conversion tracking (bookings, calls, directions) and budget adjustments to match your service calendar.
Search · Performance Max · Monthly reports · Free exit at month three
Call us
Leave us your details and we'll call you to talk about your restaurant.
What it is
And who for
Google Ads management that only works with hospitality
BL Gastro's Google Ads management is a monthly service for restaurants, hospitality groups and product brands: Search and Performance Max campaigns, targeting by area or delivery radius, tracking of bookings, calls and directions, and a monthly report with the cost of each diner who walks in. If you want to see the map of every channel before choosing one, it is in our guide to restaurant marketing.
We take on few clients at a time. That way we review bids and budget week by week against your service calendar, instead of leaving the campaign on autopilot.
Who for
- Restaurants that want to fill specific days and shifts, not just get website visits.
- Venues with a Google Business Profile that want to show at the top of Maps when someone searches nearby.
- Groups with several venues that split one budget across days and areas.
- Barcelona and Catalonia, plus Madrid, Valencia, Málaga and the rest of Spain.
What's included
Google Ads Management
What's included in Google Ads management for restaurants
01
Search
Search campaigns built on real-intent keywords: people looking to book, order or find a restaurant near your area.
02
Performance Max
Coverage across Maps, Display and YouTube to capture bookings and directions wherever the demand is.
03
Local targeting
Delivery radius or real catchment area for your venue — no budget wasted outside your zone.
04
Conversion tracking
Bookings, calls and directions measured for real, not just clicks to the website.
05
Monthly report
Results in plain English, no technical jargon, cross-referenced with your service calendar.
06
No forced commitment
Six-month contract with an exit at month three if it's not working.
How we work
From the first call to the report
A six-month contract with an exit at month three, not per project
01
First call
No commitment. You tell us about the venue, which days and shifts are hard to fill and which area your customers come from, and we propose a structure and a budget.
02
Campaign setup
Search and Performance Max, targeting by area or radius, call and location extensions, and tracking of bookings, calls and directions before the first euro is spent.
03
Week by week
We review bids, budget by day and search terms against your service calendar. What isn't working gets fixed the same week.
04
Monthly report
What each diner who walked in cost, set against your service calendar. At month three, if it isn't working, you can leave.
Pricing and terms
Monthly management
From €295 + VAT per month
That's the monthly management fee for Google Ads. Ad spend is separate, and we settle the exact budget on the first call, with no commitment.
Ad spend
Separate from our management fee; we set it with you according to the venue and the goal.
Contract
Six months, with an optional exit at month three if it isn't working.
Reply
Within 24-48 business hours, by WhatsApp, email or phone.
Case studies
Real results from Google Ads campaigns
Group of 4 venues · Ads
Tuesdays can fill up too
We moved the weekend budget to Monday and Tuesday. Same spend, 31% more midweek bookings over one quarter.
Why us
We're not an agency that also happens to do restaurants.
Hospitality is the specialty. We work with your service calendar and your numbers, and tell you what isn't worth doing. Few clients at a time so we can fix what isn't working the same week.
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Services
1
Industry
0
Middlemen
Frequently asked questions
Google Ads for restaurants
What's the difference between Google Ads and showing up for free on Google Maps?
Organic Google Maps depends on your Google Business Profile and reviews — you don't pay per click, but you also don't control when you show up. Google Ads is pay-per-click: you bid to appear at the top immediately for the searches you care about, with full control over budget, schedule and area.
How long does a Google Ads campaign take to show results for a restaurant?
The first clicks arrive the same day, but the system needs a few days of real data (impressions, clicks, conversions) to adjust bidding and bring down cost per click. We recommend waiting at least one to two weeks before judging results, and a full month for reliable conclusions.
Do I need a website to run Google Ads for my restaurant?
It helps a lot to have a clear landing page with your offer and an easy way to get in touch, but you can also advertise straight to your Google Business Profile listing or WhatsApp if you don't have your own website yet.
Do you work with Search, Performance Max, or both?
It depends on the venue and the goal. Search captures direct search intent (someone already looking for you); Performance Max extends coverage to Maps, Display and YouTube. For most restaurants we combine both so you're not relying on a single channel.
How much does Google Ads management cost for a restaurant?
From €295 + VAT per month in management fees. Ad spend is separate, and we set it with you according to the venue and the goal.
What exactly do you measure in a campaign?
Bookings, calls and directions from the ad, not just website clicks. With that we work out each month what every diner who walked in cost, and set it against your service calendar.
Want to talk about your restaurant? Get in touch.
Barcelona
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